Binder and Binder

BinderBinder and Binder… “America’s most successful Social Security disability advocates.” That’s one of their mottos, and I can live with that one. The other? “We’ll deal with the government, you have enough to worry about.” Well, evidently Binder thinks that the typical American will worry more about the money they think they should get from Uncle Sam than why their pitchman is doing his best impersonation of J.R. Ewing.

Okay, fine. The guy is wearing a cowboy hat. So what? Well, here’s what’s wrong with Larry Hagman’s lid. I consider myself a somewhat savvy consumer. I take a while to make big decisions. You know, TVs, computers, cars, etc. I would classify going after the likes of the United States government larger than those - a monumental decision in and of itself. Now I’m not looking for help with Social Security or anything, but if I was, I lose all interest in Binder once I see that damn hat. Credibility is instantly shot. My thought process being that if this guy feels that he can, while sporting said hat, professionally represent his company to a national TV audience without getting laughed at then his judgement clearly stinks.

Or does it?

Is Binder simply playing the lets-get-them-talking-and-they’ll-come game? Probably. I’m writing about it aren’t I? And after all, it worked for screaming Billy Mays and his painted-on black beard. It worked for the Vince Offer (of Shamwow and SlapChop fame) minus the beard. The big difference is those guys were pushing food processors and garden tools. Binder is going to pick a fight with the US government on your behalf. Not exactly apples to apples. More like apples to moon rocks.

So let’s say these Binder folks get the general public talking – which they have. People talk, people research and people eventually buy or they don’t buy. That second step (the research part) is the one where Binder, Texas Ranger falls flat on its 10 gallon hat. Simply entering “Binder and Binder” in Google will populate a few interesting nuggets thanks to predictive searching. Try it out, you’ll see:

  • Binder and Binder scam
  • Binder and Binder reviews
  • Binder and Binder complaints
  • Binder and Binder cowboy hat

Less than ideal? I’d say so - either as a Binder employee or as a customer. Nevertheless, if Binder’s short-term strategy was/is to simply make a quick buck (ala infomercial style) then they did a good job. However if Binder was/is hoping to stick around a while and hope that consumers take them seriously, they’ve created quite the uphill battle for themselves.

All because of a rediculous hat. Yeehaw.

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